Trim Healthy Mama was founded by sisters Pearl and Serene in 2013. Using nothing but their home kitchen and a book manuscript, they self-published and bootstrapped a lifestyle business from scratch. A year later their team reached out to us with a huge ask: how do we build our own private member site and social network?
Using WordPress, and working with Bay-area development firm Miller Media, we concepted, designed and built the first iterations of the THM community platform. That website has grown to accommodate tens of thousands of members, features a vast repository of recipes, exclusive content, and features a cutting edge forum component.
Fast forward 5 years and Trim Healthy Mama has built a business that generates over 1.2 million online orders annually, 3 best selling books, 60+ products in the marketplace, a nationally syndicated radio show and much much more.