The US is faced with an important dilemma – how can we slow down and better listen to each other? Skylor Powell decided to do something about it. In 2019, Skylor launched The Thread US, a podcast where she interviews individuals with opposing views. Each episode is an exercise in empathy and understanding (not necessarily agreement) bridging our divisions to create a more unified country.
We had the pleasure of creating the branding for The Thread US, including imagery for cover art and marketing. Deploying our process, we focused heavily on research, saving the client a lot of time and ensuring the final creative was in line with their vision.