Ms Elixir takes a modern approach to shrub-making, using organic ingredients, apple cider vinegar and no refined sugars. In launching her new business, owner Alisha Self wanted an identity that was simple and approachable, yet still refined and elegant.
We developed every aspect of the brand identity, including logo, style guide, typography and photo selection. We wanted the brand to be holistic, versatile, exotic, vivacious and innovative. We believe we achieved that along with creating a truly beautiful art piece that we are proud to brag about.