More than almost any other kind of business, fashion lives and dies by its brand. It has to be unique and identifiable. It has to say something about the clothing in a simple glance. It has to last.
In late 2019, music artist Michelle DeCourcy was launching a new fashion line aimed at hip, independent, professional women. She engaged us to conduct a full brand workshop, getting to the core of what 5Five is. We worked closely with Michelle and her business team to clarify their thinking, articulate the message and craft fashion branding that is every bit as rebellious and forward thinking as the amazing clothing being designed.
The 5Five Fashion line will launch later in 2020.